There’s a new Media Battle for your Mind - Courtesy of Success in the City/ PowderRoom Diaries Blog

The changing nature of super influencers and their evolving impact on the world around you

Clergymen, columnists and teachers have it. Even butchers at grocery stores have it. What they do is hold your attention better than most and engender trust. That’s influence.

We are social creatures who shape our lives, lifestyles, consumer habits and beliefs according to the influences and influencers in our lives. We can usually name the most influential people we know. We quickly can point to songs and films that made us think, laugh, cry or change. By the same token, we all have a private fan club, groups of people who care about and listen to us.

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