A compelling case for Why You should Get Involved.

At present there exists no other nationally standardized but regionally focused, non-association related women in business guide, directory and/or community online or in print. We have no competition and are the industry leader.

Online Visibility and Promotion: A necessary compliment to print – and why:

• "In 2005, 32.2 million internet users — or 18.4% of U.S. internet users — were females with children under 18 in the house, a number that is predicted to rise to 36.6 million by 2010."*
• "The average consumer of blogs and online services or product providers is a 29-year-old female with an annual income of $70,000 who taps in to five blogs a day and spends four hours a week on them."*
• In 2006, Jupiter Research estimated that 70% of all women in the US (over 106 million) would be active online. It also cited there are more women online than men, accounting for 51% of the total population online. **
• Directory listing and related advertising has been consistently proven to be more visible to search engines, thus guaranteeing a better rate of visibility than a conventional, privately owned web site or online advertising source.
• In June 2006, Jupiter Research released a report indicating that the average person is now spending as much time online as they do watching television.**

*eMarketer is "The First Place to Look" for market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
** Jupiter Research, a division of Jupitermedia Corporation (Nasdaq: JUPM) (www.jupitermedia.com), headquartered in Darien, CT, is a leading global provider of original information, images and research for information technology, business and creative professionals.

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